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From a small company formed by Larry Page and Sergey Brin, it is now employing 20000+ employees all over the world.
It is undeniable that Google already formed a vital part of our life. We use Google Chrome, Gmail, Blogger, Adsense, Adwords, YouTube, the recent Android and so on.
With so much of our life dependant on Google, it is always questionable on how our privacy is being handled by Google. Almost every website you visit would have an element of Google. You search for a website using Google, you end up on the website which is probably tracked by Analytics and displaying Adsense.
Google's core business in on Internet Advertising, and Google has been going all out to prevent click frauds. The very simple way of engaging into click fraud to earn revenue from Adsense would be to click on one's own advertisement and subsequently obtaining new IP and to clear the cache/cookies.
But then, Google server would probably be able to detect your browser version, screen resolution, Javascript, Flash version, operating system, etc to determine if it has been the same computer that click on the ads despite having different IP. However, there are just too many PCs using the same browser, resolution, Javascript, Flash, etc. So how does Google distinguish a click fraud from a legit click? Google certainly needs to know more than that.
Today, Google provides so many services, such as Blogger, Chrome, Adsense, Gmail, Adwords. There could be a chance that your IP is being tracked when you sign in into any of the services above. Okay, so one would just have to ensure he/she do not sign in into any Google services when they are attempting click fraud.
So does this mean Google can no longer track click fraud? Perhaps so. But with the release of Google Chrome, it seems like Google is moving one step closer to dominating the Internet. We do not know, perhaps Google has included a special mechanism in the browser that gives each browser installations a unique ID and hence when more people are using Chrome, Google can know if it has been the same browser that has been clicking on the ads.
However, I believe that one day Google will venture into the ISP market. Well, there was an April Fool's Day where Google claimed to offer TISP, where one can get wireless broadband by simply putting the TISP device into the toilet bowl and flush it down.
But it makes us wonder what if one day, Google really ventures into ISP market. We all know that whatever Google launches, will certainly by accepted by many.
When that happens, Google will be able to know each IP which it assigned, was used by which user and if that user has been engaging in click frauds. Apart from that, Google could monitor users' behaviour in delivering Adsense content.
Hence, in the future, perhaps click fraud can hardly go unnoticed. Wouldn't it be nice if Google could venture into operating system market and grab some market share off Microsoft?
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